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What We Deliver - Hero


what we deliver

We listen to our clients and tailor flexible solutions that enable strategic decision-making across a variety of team environments

 

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What We Deliver - Hero


what we deliver

We listen to our clients and tailor flexible solutions that enable strategic decision-making across a variety of team environments

 

Designing Your Roadmap


 

what we deliver

We listen to our clients and tailor flexible solutions that enable strategic decision-making across a variety of team environments.

 

Designing Your Roadmap


 

what we deliver

We listen to our clients and tailor flexible solutions that enable strategic decision-making across a variety of team environments.

 

 

support throughout
the product lifecycle

The bases of strong brand planning are: deep market understanding and foresight, effective decision-making, cross functional alignment and management-to-affiliate buy-in. Failure in any or all of these elements sits at the heart of the challenges faced by many brand teams.

Align Strategy tailors solutions to translate market intelligence into deep brand and portfolio insight, applying facilitated processes to achieve effective decision-making, cross-functional alignment and buy-in. We work with you throughout the product lifecycle to maintain alignment and ensure your strategy is robust and stays on track.
 

 
Near-Term

Optimising Competitor Readiness

Effective Annual Brand Planning

Loss of Exclusivity Readiness Planning

Mid-Term

Launch Planning

Competitive Strategy Development

Commercial Lifecycle Management Planning

Long-Term

Optimising Portfolio Strategy

Market Evolution/Revolution Planning

Developmental Lifecycle Management Planning

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areas of expertise


areas of expertise


 

areas of expertise

For us, success is defined by the momentum created by a decision process – it requires deep engagement of the right people to realize outcomes and to bring tangible value.

We excel at bringing together the right people, engaging them in a fun and challenging way, and providing deep market knowledge and experience to ensure your strategy is built on a foundation of deep insights, innovative ideas and commitment to execution.
 

 
Strategy Development

Brand and Portfolio Planning

Competitive Strategy

Regional/Local Implementation

Lifecycle Management

Brand LCM Planning

Portfolio LCM Prioritisation

Organisational Capability Development

Facilitated Decision Support

Cross-functional/Business Planning

Workshop Design and Delivery Excellence

Effective Group Alignment & Decision-Making

Strategic Advisory Services

Expert Advice and Thought Leadership

Superior Situation Analysis and Implication Development

Training Design and Delivery

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tools and methodologies


tools and methodologies


 

tools and methodologies

Align custom-designs each project to meet your team’s specific requirements, pulling from a number of useful tools and methodologies such as:
 

 
Scenario Planning
Situation Analysis
Ideation & Prioritization
Competitor & Stakeholder Simulation
Client Training
Brand Performance Analysis
 

Learn more about who we are and how we work