Webinar: Redefining GTM Success

Webinar: Redefining GTM Success

In this on-demand webinar, we explore GTM success – how it is still too often judged by short-term launch performance alone – and why pharma teams need to reframe GTM success through a longer-term lens.

Balancing Near-Term Launch Priorities With a 10-Year Asset Vision

Go-to-market success isn’t just about preparing for the launch moment – it’s about creating a durable strategic foundation that sustains success long after day one. So, how do pharma teams change the narrative and redefine GTM success to look beyond short-term wins?

Join Align Strategy’s Ania Freiha and Brianna Hewson to learn more.

This webinar covers:

🔹 How pharma teams typically define GTM success – and the challenge that poses

🔹 The importance of your asset’s 10-year vision – and how you get there

🔹 Near-term and long-term decision making – and how you find balance

🔹 A platform-based approach to GTM excellence – how to bring it all together

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Speakers

Ania Freiha, MPH

Senior Director

Ania, with over 15 years in healthcare consulting, excels in strategic planning and lifecycle management for pharmaceutical clients.

Qualifications

BS, Metabolic and Nutritional Sciences (Boston University)

MPH, Health Policy & Management and Pharmaceutical Assessment, Policy, & Management (Boston University)

Brianna Hewson

Associate Director

Brianna, with a decade in healthcare, aids strategic decision-making for leading pharmaceuticals, specializing in launch and lifecycle strategy for early-stage assets.

Qualifications

MSc, Biotechnology and Enterprise (University of Manchester)

BSc, Biology (University of Massachusetts, Amherst)

Webinar

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