Competitive Strategy

How do you stay successful in your market? To achieve and sustain a favourable market position, you need differentiating competitive strategies uniquely tailored to your brand, stakeholders, and the competitive landscape.  

competitive strategy

Our Competitive Strategy Programs

  • Competitor and Stakeholder Simulation

    This customized simulation program delivers a clear understanding and insight into competitor mindsets, and stakeholder beliefs and behaviors. It helps you develop outstanding customer-focused brand and portfolio strategies with global-to-local impact.

  • Managing Competitive Uncertainty

    Future-proof your brand and portfolio success in the face of competitive uncertainties. Our cross-functional process with global and local applicability gives you the support you need to deliver core and contingency strategies and plans for CI monitoring to support ongoing strategy evolution.

  • Competitor Landscaping and Implications Analysis

    By rigorously reviewing and analyzing the evolving competitive market around you, we’ll provide the critical strategic considerations and priority areas for your brand and portfolio to focus on.

Programs that are designed to solve
the challenges you are facing

Our Programs

Brand and Portfolio Objectives

Key Business Situations

Brand and Portfolio Objectives

Establish/ maintain customer belief in your brand’s value proposition

In the context of evolving competitor communications and activities.

Build strategic resilience through anticipated new competitor launches

Understand the strategic implications of stakeholder reaction to competitor launches or new datasets.

Maximize the impact and resonance of your new data

Understand how competitors might react to optimize your competitive differentiation.

Translate a global strategy to achieve local competitive readiness

Accommodating variation across your market environments.

Key Business Situations

Go-to-market: Develop or pressure-test strategy

Optimize your competitive readiness.

Post-launch health-check

As competitor and stakeholder environments evolve, it’s critical to pressure-test strategy.

Anticipating a market or competitor event

Assess the potential strategic implications and identify strategies to mitigate their impact.

Integrated into annual brand planning

Strengthen your understanding of competitor and stakeholder environments within a broader situation analysis.

Brand and Portfolio Objectives

Optimise your strategy when competitor development timelines may change

Addressing all potential scenarios

Build strategic resilience for anticipated new competitor launches and datasets

Accommodate uncertainties in your assumptions.

Adapt strategically to potential change in competitor product ownership

How to navigate a competitor's new access to resources/ capabilities/ relationships following licensing/ acquisition.

Key Business Situations

Go-to-market: Develop or pressure-test strategy

Accommodate uncertainty in competitive landscape assumptions.

Post-launch health-check

Pressure-test brand strategy following launch as market evolution becomes better understood.

Anticipating a market or competitor event

Inform core and contingent strategy development by identifying uncertainties and understanding potential implications.

Integrated into annual brand planning

Inform your market monitoring/ CI activities and contingency planning.

Brand and Portfolio Objectives

Embed team-wide understanding of your competitive environment

Ensure market insight is consistently established across your team.

Build your strategy on critical competitive insights

Help for brand and portfolio teams to cut through the abundance of data and information.

Address critical knowledge or intelligence gaps

Update your current understanding of the competitive landscape.

Key Business Situations

Go-to-market: Develop or pressure-test strategy

Identify strategic implications of the competitive landscape within a broader situation analysis.

On-market: product health-check

Understand your product performance within the competitive environment of the indication/ disease area/ treatment modality.

Integrated into annual brand planning

Inform strategy development through a robust understanding of the competitor landscape within a broader situation analysis.

AlignOn: Competitive Strategy

Competitive Strategy

Emerging Markets: Leveraging Experience & Best Practice Sharing in Pharma Strategy

In an ever-evolving pharma landscape, Emerging Markets (EM) exhibit distinct characteristics and dynamics and often employ a siloed approach to planning, missing opportunities to realise efficiencies

Competitive Strategy

Rethinking Competition: Adaptive Strategies for Non-Promoted Competitors & Competitive Dynamics

Why do we need to think differently about competitive challenges stemming from non-promoted treatment options as a competitor?

Competitive Strategy

Leveraging a Strong Product Launch to Build a Successful Pharma Brand

Much time, effort, deliberation, and investment across multi-functional teams drives the successful launch of a new pharmaceutical product or indication.

Understand Your Competitors and Stakeholders to Develop Winning Strategy

Our Competitive Strategy programs give you a deep understanding of your competitive environment. This insight provides the foundation for development of customer-focused strategies that will make your brand and portfolio stand out.

Key Expertise and Experience In This Area

Our expert consultants will collaborate with your teams in highly-focused, specialized competitor and stakeholder simulation workshops. Working cross-functionally, we’ll explore the unique challenges you face and deliver practical and durable solutions to overcome them.

Ania Freiha, MPH

Director

Ania, with over 12 years in healthcare consulting, excels in strategic planning and lifecycle management for pharmaceutical clients.

Qualifications

BSc, Metabolic and Nutritional Sciences (Boston University)

MPH, Dual specialization in Health Policy & Management and Pharmaceutical Assessment, Policy, & Management (Boston University)

Laura Gabarró

Principal Consultant

Laura has over a decade of experience in pharmaceutical consultancy, specializing in primary research and strategic planning.

Qualifications

BA, Business Management and Administration (Universitat Pompeu Fabra)

Let’s Work Together To Give You A Strategic Competitive Edge