Our Competitive Strategy Programs
-
Competitor and Stakeholder Simulation
This customized simulation program delivers a clear understanding and insight into competitor mindsets, and stakeholder beliefs and behaviors. It helps you develop outstanding customer-focused brand and portfolio strategies with global-to-local impact.
-
Managing Competitive Uncertainty
Future-proof your brand and portfolio success in the face of competitive uncertainties. Our cross-functional process with global and local applicability gives you the support you need to deliver core and contingency strategies and plans for CI monitoring to support ongoing strategy evolution.
-
Competitor Landscaping and Implications Analysis
By rigorously reviewing and analyzing the evolving competitive market around you, we’ll provide the critical strategic considerations and priority areas for your brand and portfolio to focus on.
Programs that are designed to solve the challenges you are facing
Our Programs
Brand and Portfolio Objectives
Key Business Situations
Brand and Portfolio Objectives
Establish/ maintain customer belief in your brand’s value proposition
In the context of evolving competitor communications and activities.
Build strategic resilience through anticipated new competitor launches
Understand the strategic implications of stakeholder reaction to competitor launches or new datasets.
Maximize the impact and resonance of your new data
Understand how competitors might react to optimize your competitive differentiation.
Translate a global strategy to achieve local competitive readiness
Accommodating variation across your market environments.
Key Business Situations
Go-to-market: Develop or pressure-test strategy
Optimize your competitive readiness.
Post-launch health-check
As competitor and stakeholder environments evolve, it’s critical to pressure-test strategy.
Anticipating a market or competitor event
Assess the potential strategic implications and identify strategies to mitigate their impact.
Integrated into annual brand planning
Strengthen your understanding of competitor and stakeholder environments within a broader situation analysis.
Brand and Portfolio Objectives
Optimise your strategy when competitor development timelines may change
Addressing all potential scenarios
Build strategic resilience for anticipated new competitor launches and datasets
Accommodate uncertainties in your assumptions.
Adapt strategically to potential change in competitor product ownership
How to navigate a competitor's new access to resources/ capabilities/ relationships following licensing/ acquisition.
Key Business Situations
Go-to-market: Develop or pressure-test strategy
Accommodate uncertainty in competitive landscape assumptions.
Post-launch health-check
Pressure-test brand strategy following launch as market evolution becomes better understood.
Anticipating a market or competitor event
Inform core and contingent strategy development by identifying uncertainties and understanding potential implications.
Integrated into annual brand planning
Inform your market monitoring/ CI activities and contingency planning.
Brand and Portfolio Objectives
Embed team-wide understanding of your competitive environment
Ensure market insight is consistently established across your team.
Build your strategy on critical competitive insights
Help for brand and portfolio teams to cut through the abundance of data and information.
Address critical knowledge or intelligence gaps
Update your current understanding of the competitive landscape.
Key Business Situations
Go-to-market: Develop or pressure-test strategy
Identify strategic implications of the competitive landscape within a broader situation analysis.
On-market: product health-check
Understand your product performance within the competitive environment of the indication/ disease area/ treatment modality.
Integrated into annual brand planning
Inform strategy development through a robust understanding of the competitor landscape within a broader situation analysis.
AlignOn: Competitive Strategy
Competitive Strategy
Leveraging a Strong Product Launch to Build a Successful Pharma Brand
Much time, effort, deliberation, and investment across multi-functional teams drives the successful launch of a new pharmaceutical product or indication.
Competitive Strategy
Ensuring Global Strategic Planning Reflects Market Diversity
Build a cohesive global brand strategy that embraces market diversity. Choosing the right approach is central to achieving success.
Understand Your Competitors and Stakeholders to Develop Winning Strategy
Our Competitive Strategy programs give you a deep understanding of your competitive environment. This insight provides the foundation for development of customer-focused strategies that will make your brand and portfolio stand out.
Key Expertise and Experience In This Area
Our expert consultants will collaborate with your teams in highly-focused, specialized competitor and stakeholder simulation workshops. Working cross-functionally, we’ll explore the unique challenges you face and deliver practical and durable solutions to overcome them.
