Explore content on the importance of global to local brand planning, how to adopt an agile mindset to navigate a continuously evolving environment, and how to manage uncertainty to future-proof your strategic plans.
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Brand and Portfolio Planning
Navigating the Late-Lifecyle: Transitioning Away From the Global Brand Plan
Explore a strategic shift in Late-Lifecycle with our insights. Is the global brand plan effective as your brand approaches maturity? Navigate change for sustained success.
Brand and Portfolio Planning
Managing Mid-Term Uncertainty: Building Longevity into Annual Brand Planning
Extend brand planning longevity with a future-focused approach. Navigate mid-term uncertainty for efficient, sustainable strategies.
Brand and Portfolio Planning
Timing Matters: How to Plan, With Certainty, for an Uncertain Future
Decode uncertainty: Analyse timelines for likelihood and impact on business. Optimise management for near, mid, and long-term uncertainties.
Brand and Portfolio Planning
Future-proofing Your Strategic Plans in an Unpredictable World
Plan for an unpredictable future with scenario planning. Explore key elements to navigate uncertainty effectively.
Brand and Portfolio Planning
The Keys to Brand Planning with an Agile Mindset in a Continuously Evolving Environment
Strategic agility empowers brand teams to adapt to market events beyond the annual planning cycle, ensuring a robust long-term position in real-time.
Brand and Portfolio Planning
How Pharma Companies Use AI to Maximise Success of Their Brands
AI transforms the pharma lifecycle, enhancing patient communication and innovating R&D. Unlock efficiencies and opportunities with AI in data analytics.
