Webinar: Design the Lifecycle Before it Designs Itself

In this on-demand webinar, Brianna Hewson of Align Strategy introduces the concept of a lifecycle pathway – a more deliberate way to approach lifecycle management for early-stage assets.

Develop an Optimal Pathway and Maximize Your Long-term Asset Value

Lifecycle value is rarely lost through bad decisions. It’s lost through good ones, made independently, years apart – and by the time an opportunity becomes strategically obvious, the window to enable it has often closed.

This webinar introduces the concept of a lifecycle pathway – a more deliberate way to approach early lifecycle management and long-term value creation.

Watch now to:

  • Understand the principles behind effective lifecycle pathway design: agreeing what the asset is trying to become, exploring the full opportunity set, sequencing for compounding value, and building in optionality
  • Uncover real-world pathway design examples and what they can teach pharma team’s managing early-stage assets
  • Leave with structured frameworks to guide your lifecycle planning discussions and practical ways to make lifecycle strategy a cross-functional priority when everything closer to launch is competing for attention

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Speaker

Brianna Hewson

Associate Director

Brianna, with 12+ years in healthcare, advises pharmaceutical leaders on launch, lifecycle, and portfolio strategy, specializing in supporting decision-making for early-stage assets.

Qualifications

MSc, Biotechnology and Enterprise (University of Manchester)

BSc, Biology (University of Massachusetts, Amherst)