Brand and Portfolio Planning
From the Ground Up: How Local Dynamics Shape Effective Near-Term Portfolio Planning
As market dynamics evolve, a well-crafted near-term strategy tailored to local needs can make all the difference in maintaining competitiveness and delivering meaningful outcomes.
Brand and Portfolio Planning
Evolution vs. Revolution: When is it time to make a radical change to a brand plan?
Annual Brand Planning is a targeted opportunity to pressure-test existing brand goals and strategy in the wake of new learnings, shifts in the external landscape, and evolving internal priorities.
Brand and Portfolio Planning
Navigating the Late-Lifecyle: Transitioning Away From the Global Brand Plan
Explore a strategic shift in Late-Lifecycle with our insights. Is the global brand plan effective as your brand approaches maturity? Navigate change for sustained success.
Brand and Portfolio Planning
Managing Mid-Term Uncertainty: Building Longevity into Annual Brand Planning
Extend brand planning longevity with a future-focused approach. Navigate mid-term uncertainty for efficient, sustainable strategies.
Brand and Portfolio Planning
Timing Matters: How to Plan, With Certainty, for an Uncertain Future
Decode uncertainty: Analyse timelines for likelihood and impact on business. Optimise management for near, mid, and long-term uncertainties.
Brand and Portfolio Planning
Future-proofing Your Strategic Plans in an Unpredictable World
Plan for an unpredictable future with scenario planning. Explore key elements to navigate uncertainty effectively.
Brand and Portfolio Planning
The Keys to Brand Planning with an Agile Mindset in a Continuously Evolving Environment
Strategic agility empowers brand teams to adapt to market events beyond the annual planning cycle, ensuring a robust long-term position in real-time.
Brand and Portfolio Planning
How Pharma Companies Use AI to Maximise Success of Their Brands
AI transforms the pharma lifecycle, enhancing patient communication and innovating R&D. Unlock efficiencies and opportunities with AI in data analytics.
Brand and Portfolio Planning
Generating the Right Evidence to Support Your Brand’s Value Story
Learn why an integrated evidence plan is crucial for brand success. Explore real-world evidence impact on value optimization.
Training Course: Managing Uncertainty & Risk in Pharma Marketing & Planning
In today’s volatile and complex pharma market, uncertainty is not the exception but the rule.
This 1-day training course with CELforPharma, led by Align Strategy’s Neal Hansen and Mitchell Cooke, provides a practical, pharma-specific approach to identifying, quantifying, and managing risk and uncertainty. To build risk-aware marketing plans and avoid costly missteps, this course is a must-attend!
Explore content on the importance of global to local brand planning, how to adopt an agile mindset to navigate a continuously evolving environment, and how to manage uncertainty to future-proof your strategic plans.
Our experts deliver practical guidance and expert views to help you maximize the resilience of your assets in the face of evolving market dynamics.
Expand your knowledge with topical thought leadership and strategic insights.
