Explore content on the importance of global to local brand planning, how to adopt an agile mindset to navigate a continuously evolving environment, and how to manage uncertainty to future-proof your strategic plans.
Our experts deliver practical guidance and expert views to help you maximize the resilience of your assets in the face of evolving market dynamics.
Expand your knowledge with topical thought leadership and strategic insights.
Brand and Portfolio Planning
From the Ground Up: How Local Dynamics Shape Effective Near-Term Portfolio Planning
As market dynamics evolve, a well-crafted near-term strategy tailored to local needs can make all the difference in maintaining competitiveness and delivering meaningful outcomes.
Brand and Portfolio Planning
Evolution vs. Revolution: When is it time to make a radical change to a brand plan?
Annual Brand Planning is a targeted opportunity to pressure-test existing brand goals and strategy in the wake of new learnings, shifts in the external landscape, and evolving internal priorities.
Brand and Portfolio Planning
Navigating the Late-Lifecyle: Transitioning Away From the Global Brand Plan
Explore a strategic shift in Late-Lifecycle with our insights. Is the global brand plan effective as your brand approaches maturity? Navigate change for sustained success.
Brand and Portfolio Planning
Managing Mid-Term Uncertainty: Building Longevity into Annual Brand Planning
Extend brand planning longevity with a future-focused approach. Navigate mid-term uncertainty for efficient, sustainable strategies.
Brand and Portfolio Planning
Timing Matters: How to Plan, With Certainty, for an Uncertain Future
Decode uncertainty: Analyse timelines for likelihood and impact on business. Optimise management for near, mid, and long-term uncertainties.
Brand and Portfolio Planning
Future-proofing Your Strategic Plans in an Unpredictable World
Plan for an unpredictable future with scenario planning. Explore key elements to navigate uncertainty effectively.
