Brand and Portfolio Planning
Launch with Confidence: Starting With Uncertainty and Risk Planning
Uncertainty and risk planning gives teams a better understanding of what the most likely future looks like - and how to best navigate it - preventing costly missteps in go-to-market planning.
Brand and Portfolio Planning
Redefining Medical-Commercial Alignment: One Asset, One Go-to-Market Vision
Aligning Medical and Commercial teams remains a persistent challenge in pharma. This is often because alignment is viewed as an afterthought, not from the outset. So, how do you rethink alignment?
Brand and Portfolio Planning
From the Ground Up: How Local Dynamics Shape Effective Near-Term Portfolio Planning
As market dynamics evolve, a well-crafted near-term strategy tailored to local needs can make all the difference in maintaining competitiveness and delivering meaningful outcomes.
Brand and Portfolio Planning
Evolution vs. Revolution: When is it time to make a radical change to a brand plan?
Annual Brand Planning is a targeted opportunity to pressure-test existing brand goals and strategy in the wake of new learnings, shifts in the external landscape, and evolving internal priorities.
Brand and Portfolio Planning
Navigating the Late-Lifecyle: Transitioning Away From the Global Brand Plan
Explore a strategic shift in Late-Lifecycle with our insights. Is the global brand plan effective as your brand approaches maturity? Navigate change for sustained success.
Brand and Portfolio Planning
Managing Mid-Term Uncertainty: Building Longevity into Annual Brand Planning
Extend brand planning longevity with a future-focused approach. Navigate mid-term uncertainty for efficient, sustainable strategies.
Brand and Portfolio Planning
Timing Matters: How to Plan, With Certainty, for an Uncertain Future
Decode uncertainty: Analyse timelines for likelihood and impact on business. Optimise management for near, mid, and long-term uncertainties.
Brand and Portfolio Planning
The Keys to Brand Planning with an Agile Mindset in a Continuously Evolving Environment
Strategic agility empowers brand teams to adapt to market events beyond the annual planning cycle, ensuring a robust long-term position in real-time.
Brand and Portfolio Planning
How Pharma Companies Use AI to Maximise Success of Their Brands
AI transforms the pharma lifecycle, enhancing patient communication and innovating R&D. Unlock efficiencies and opportunities with AI in data analytics.
Explore content on the importance of global to local brand planning, how to adopt an agile mindset to navigate a continuously evolving environment, and how to manage uncertainty to future-proof your strategic plans.
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