We have found the following
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Emerging Markets: Leveraging Experience & Best Practice Sharing in Pharma Strategy
In an ever-evolving pharma landscape, Emerging Markets (EM) exhibit distinct characteristics and dynamics and often employ a siloed approach to planning, missing opportunities to realise efficiencies -
Rethinking Competition: Adaptive Strategies for Non-Promoted Competitors & Competitive Dynamics
Why do we need to think differently about competitive challenges stemming from non-promoted treatment options as a competitor? -
Evolution vs. Revolution: When is it time to make a radical change to a brand plan?
Enter: Annual Brand Planning – a targeted opportunity to pressure-test existing brand goals and overarching brand strategy in the wake of new learnings, shifts in the external landscape, and evolving -
Leveraging a Strong Product Launch to Build a Successful Pharma Brand
Much time, effort, deliberation, and investment across multi-functional teams drives the successful launch of a new pharmaceutical product or indication. -
Ensuring Global Strategic Planning Reflects Market Diversity
Build a cohesive global brand strategy that embraces market diversity. Choosing the right approach is central to achieving success.
