We have found the following
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From the Ground Up: How Local Dynamics Shape Effective Near-Term Portfolio Planning
As market dynamics evolve, a well-crafted near-term strategy tailored to local needs can make all the difference in maintaining competitiveness and delivering meaningful outcomes. -
Emerging Markets: Leveraging Experience & Best Practice Sharing in Pharma Strategy
In an ever-evolving pharma landscape, Emerging Markets (EM) exhibit distinct characteristics and dynamics and often employ a siloed approach to planning, missing opportunities to realise efficiencies -
Rethinking Competition: Adaptive Strategies for Non-Promoted Competitors & Competitive Dynamics
Why do we need to think differently about competitive challenges stemming from non-promoted treatment options as a competitor? -
Evolution vs. Revolution: When is it time to make a radical change to a brand plan?
Annual Brand Planning is a targeted opportunity to pressure-test existing brand goals and strategy in the wake of new learnings, shifts in the external landscape, and evolving internal priorities. -
Leveraging a Strong Product Launch to Build a Successful Pharma Brand
Much time, effort, deliberation, and investment across multi-functional teams drives the successful launch of a new pharmaceutical product or indication. -
Navigating the Late-Lifecyle: Transitioning Away From the Global Brand Plan
Explore a strategic shift in Late-Lifecycle with our insights. Is the global brand plan effective as your brand approaches maturity? Navigate change for sustained success. -
Managing Mid-Term Uncertainty: Building Longevity into Annual Brand Planning
Extend brand planning longevity with a future-focused approach. Navigate mid-term uncertainty for efficient, sustainable strategies. -
Timing Matters: How to Plan, With Certainty, for an Uncertain Future
Decode uncertainty: Analyse timelines for likelihood and impact on business. Optimise management for near, mid, and long-term uncertainties. -
Future-proofing Your Strategic Plans in an Unpredictable World
Plan for an unpredictable future with scenario planning. Explore key elements to navigate uncertainty effectively. -
The Keys to Brand Planning with an Agile Mindset in a Continuously Evolving Environment
Strategic agility empowers brand teams to adapt to market events beyond the annual planning cycle, ensuring a robust long-term position in real-time.
