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Posts by category
- Brand and Portfolio Planning
- From the Ground Up: How Local Dynamics Shape Effective Near-Term Portfolio Planning
- Evolution vs. Revolution: When is it time to make a radical change to a brand plan?
- Navigating the Late-Lifecycle: Transitioning Away From the Global Brand Plan
- Managing Mid-Term Uncertainty: Building Longevity into Annual Brand Planning
- Timing Matters: How to Plan, With Certainty, for an Uncertain Future
- Future-proofing Your Strategic Plans in an Unpredictable World
- The Keys to Brand Planning with an Agile Mindset in a Continuously Evolving Environment
- How Pharma Companies Use AI to Maximise Success of Their Brands
- Generating the Right Evidence to Support Your Brand’s Value Story
- Competitive Strategy
- Lifecycle Management
- Going Beyond Indication Expansion: A Framework for Rethinking Lifecycle Management
- Early Lifecycle Management: Your Compass for Unlocking Asset Value
- Six Strategy Decision Points for Effective Lifecycle Management
- 5 Best Practices In Late Lifecycle Management
- PM360 – When it Comes to Lifecycle Management, Integrate, Don’t Ignore Uncertainty
- How to Foster Teamwide Engagement in Virtual Meetings
- How to Analyse Unmet Needs to Drive Opportunity
- How to Define Your Addressable Patient Population
- How to Plan Ahead for Multi-Indication Assets
- Why Ensuring Buy-In is Critical in Lifecyle Management
- Finding Balance in Lifecycle Management: Why Long-Term Planning is Essential to Brand Success
- The Key to Cross-functional Alignment in Lifecycle Management? Common Goals
- Establishing an Effective Process for LCM: Working Strategically vs. Reacting Opportunistically
- Know Where Your Market Is Going: Thinking Beyond the Immediate
- Putting Strategy at the Heart of Lifecycle Management Planning
- Encouraging Innovation in LCM Solution Development
